SKILLS

Graphic Design – Strategic Marketing - Project Management – Branding – Product Promotion –
Product Launch – Logos – Digital & Web Design - Print Production – Event Planning – Self Starter – Relationship Building – Sense of Humor

Proficient in Adobe Creative Cloud and Microsoft Office programs

 

PROFESSIONAL EXPERIENCE

KH Marketing and Design                                                                                  

Present

Strategic Marketing, Design, and Communications Consultant

Leverage marketing, communications, and design expertise to help clients achieve their business objectives.

• Plan and execute creative projects from initial concept through successful delivery, including production of marketing collateral, sales tools, tradeshow signage, logos, websites, and communication materials. 

• Create print, web, digital, and social marketing deliverables that resonate with key demographics.  

 

Behler-Young Co., Grand Rapids, MI                                                                          

2014 – 2018

Marketing, Communications and Design Specialist

Implemented marketing, brand building, event planning, design, and communications strategies to strengthen the positioning of an HVAC equipment and supplies distributor.

• Collaborated with product managers, regional managers, internal and external customers, to identify and develop lucrative promotional, sales, and marketing campaign activities from concept to completion.

• Design high-quality layouts for website, corporate communications, tradeshows, product catalogs, promotions, events and advertisements for print, digital or social media using Adobe Creative Cloud.

• Coordinated, planned, and managed the seamless execution of high-profile corporate events, including budgets, logistics, collateral design, media advertising, entertainment, venue management, and attendee relations.  Events included HVAC of Michigan Expo, tradeshows, and annual two-day dealer meetings.

• Collaborated with print vendors and managed high volume of print projects from initial quotes to final deliverables.

• Managed manufacturer vendor relationships to implement, submit and track marketing strategies utilizing co-op marketing allowances to maximize return on spending.

• Developed and implemented an annual vendor “buy-in” program to efficiently promote vendor partners while receiving revenue to offset marketing department expenses.

• Managed and purchased corporate library of digital assets and corporate promotional merchandise.

• Overall responsibility for brand management and corporate identity.  

 

Huntington Bank, Grand Rapids, MI                                                                            

2007 – 2013

Senior Marketing Specialist & Designer, Assistant Vice-President

Directed strategy, operations, and personnel to achieve marketing, communications, and brand building goals in four geographic regions. 

• Developed and managed marketing budget for each region thus ensuring that each region’s marketing operations met budgetary goals.

• Established and enforced regional brand strategy impacting marketing and sales for business segments. 

• Collaborated with senior management to align marketing campaigns in support of increasing revenue for product lines of business.

• Designed all regional marketing materials that include promotions, product guides, sale sheets, and presentations, for sales teams, events, branches and leadership using Adobe Creative Cloud.

• Managed all aspects of event strategy, planning, and execution, including supervision of colleagues, vendors, design marketing advertising, media, community partners, and volunteers.  Events included branch grand openings and high-profile community events.

• Partnered with regional business leaders and retail-based teams to strengthen their local positioning, while upholding corporate standards and supporting overall business objectives.

• Identified, captured, and closed sponsorship opportunities with local influencers to promote brand recognition and community relations.

• Wrote scripts, secured locations, and coordinated logistics for broadcast of WOOD-TV’s Connecting with Community commercial shoots. 

• Managed regional corporate website.

 

Priority Health, Grand Rapids, MI                                                                                

2005 – 2007

Marketing Graphic Design Specialist

Design corporate branding materials that include communication strategy, collateral design, and cross-departmental projects that strengthened the company’s marketing capabilities.

 

EDUCATION

Bachelor-level Coursework at Davenport University, Grand Rapids, MI

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